Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands?

Discover how brands can maintain customer relationships between purchases of long-lifespan products with content and ...

Marketing Strategy - Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

Senior marketers in the United States expect their marketing budgets to bump up moderately over the next 12 months, with the increase in digital spend outpacing the increase in overall spend, ...

Firms spend 23 hours writing a response to a request for proposal (RFP) and involve nine people in the process, on average, according to recent research from Loopio. The report was based on data from ...

In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

"King James" as he's called by the media is one of the greatest players of all time, and there's a method behind his madness. When his natural ability reaches its limit, LeBron continues to improve, ...

What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 ...

What if your company were a person—someone you can sit down with, take out to lunch, and let babysit your kids? Would you like them as you would a best friend, or would you screen their calls? Often ...

Consumers say USAA Bank and Regions Bank are the companies with the best website experiences, according to recent research from the Temkin Group. The report was based on data from a survey conducted ...

Last Thanksgiving, the food devoured and the dishes cleaned, I distinctly remember sitting down to watch one of the football games, then glancing at my phone for Facebook updates and new email. All at ...