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The deal builds on a growing area for Publicis, which also acquired Influential last year.

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

Artificial intelligence, human creativity, new governments, defending inclusivity and not listening to your mum. This year’s ...

Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul ...

The advertising industry accounts for 3-4% of global emissions – twice that of the aviation industry – according to research ...

VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.

Cameron McClennon, media planner at the7stars, notes that media publishers remain “highly valuable” in beauty campaigns, particularly for challenger brands like Curel, as these types of partnerships ...

While OOH continues to grow, its future success hinges on innovation. The industry must evolve to secure a more significant ...

Campaign has unveiled this year’s edition of the A List, in partnership with TheZoo.London Executive Search. The A List, ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...