PepsiCo will once again aim for awareness on behalf of a still-nascent brand with its big game commercial. For the second ...

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: ...

For the second consecutive year, Mountain Dew Baja Blast will take center stage on Super Bowl Sunday, for a simple reason: Upside. “Ninety percent of Americans still haven’t tried it,” says ...

In an ad for the Taco Bell-based Mountain Dew variant Baja Blue ... “Speaking of turnovers, how about you turn over that Baja Blast and put it into your mouth,” it suggested.