With Reliance subsidiary Viacom 18 merging with Disney India, the JioStar OTT platform got the rights to major media channels ...

Media buyers estimate nearly ₹5,000 crore will be spent by advertisers on these cricket properties. JioStar, the new entity ...

MUMBAI: The Tata Women’s Premier League (WPL) 2025 has made a thunderous start, smashing viewership records on JioStar. With cricket fans tuning in across platforms, the opening match between Gujarat ...

Brands, restaurants and cinemas are padding up for the “Super Sunday” cricket clash between India and Pakistan at the ICC Men ...

It’s no gainsaying that the IPL is the biggest money-spinning event in a marketer’s calendar. The last season saw record viewership on TV and digital (over 500 million on each) and advertisers ...

With 620 million viewers in 2024 compared to 449 million in 2023, the IPL 2024 witnessed a 38% surge in audience reach on ...

MUMBAI: PVR Inox, India's largest cinema chain, has partnered with JioStar to screen live matches from the ICC Champions Trophy 2025, beginning with the highly anticipated India-Pakistan clash on 23 ...

Indian actor Kamal Haasan appointed as industry body chair as Tamil Nadu announces major film infrastructure projects.

The ICC Men's Champions Trophy 2025 returns after eight years, featuring eight top teams competing across Pakistan and the ...

Australia will miss the services of five key players as the Kangaroos have traveled without the famed trio of Pat Cummins, ...

Meta is revolutionizing the media industry with AI-powered films and influencer collaborations, shaping global perceptions of ...