Originally a business intelligence and analytics software company, MicroStrategy (MSTR) has since evolved into an upwardly ...

Rebrand comes with major risks as cryptocurrency's huge role could be viewed as a ‘distraction’ by firm’s customer base, analyst says.

Bitcoin-focused business intelligence firm MicroStrategy, now rebranded as Strategy, is doubling down on its bold BTC bet ...

MicroStrategy — a business intelligence firm and Bitcoin (BTC) treasury company — has rebranded to "Strategy" and adopted a Bitcoin-themed visual marketing scheme. According to the Feb. 5 announcement ...

Software firm MicroStrategy rebrands to “Strategy” and reveals a $670.8 million net loss for the fourth quarter of 2024.

MicroStrategy is changing its name to reflect its transformation from strictly a software firm to the self-described "world's largest bitcoin treasury company." ...

Those bitcoin were worth about $48.5 billion as of Tuesday midday. The business intelligence software side of MicroStrategy is still its sole driver of revenue, but you wouldn’t know it from the ...

MicroStrategy (MSTR) is now doing business as Strategy. The company said, “Strategy is the world’s first and largest Bitcoin Treasury Company, ...

TYSONS CORNER, Va.--(BUSINESS WIRE)--MicroStrategy® Incorporated (Nasdaq: MSTR) today announced it is now doing business as Strategy™. Strategy is the world’s first and largest Bitcoin ...

The company, which rebranded from MicroStrategy to "Strategy" this week, is worth just under double the value of its Bitcoin ...

Strategy rebrands as the leading Bitcoin treasury company, emphasizing bitcoin and AI for transformative business solutions.

Bitcoin-maximalist and business intelligence firm MicroStrategy (MSTR) has rebranded as Strategy, unveiling a new identity centered around Bitcoin.The rebrand features a stylized “B” logo and ...