Instagram has made changes in recent days that appear to be aimed at attracting TikTok users while the short-video app’s future remains in limbo.
A new report claims that Instagram is offering content creators $50,000 or more to leave TikTok and post on Reels instead.
Social media users braced to lose popular video-sharing app TikTok said their goodbyes ahead of a U.S. ban, only for the app to reappear online as President Donald Trump prepared to take office. Just 14 hours after the platform voluntarily went dark for millions of American users on Sunday,
Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.
Instagram is making a host of sweeping changes in a bid to attract TikTok users as the future of that app hangs in the balance. TikTok temporarily shut down after the Supreme Court upheld a law that required ByteDance to divest its stake in the company by Jan. 19 or face a national ban.
The tool is slated to be released on March 13, Adam Mosseri, the head of Instagram, announced. TikTok has since restored service in the US.
Meta is offering creators up to $5,000 in bonuses to switch to Facebook and Instagram. The cash incentive depends on the size of their social media footprint and comes days after TikTok went dark in the U.
Meta is enticing TikTok creators with up to $5,000 as a way to "jumpstart" growth on Instagram and Facebook.
Meta-owned Instagram has been wooing creators from TikTok as the China-based video-snippet sharing app's future remains uncertain in the United States. - Temporary reprieve - The campaign to get TikTok stars to switch allegiance to Reels comes as TikTok's future in the United States remains unsettled.
Instagram on Sunday rolled out Edits, a video-editing product that appeared similar to CapCut, which is owned by TikTok’s parent company, ByteDance.
Drawing on that same article by The Verge, Instagram head honcho, Adam Mosseri, was quoted as saying: ““The vast majority of what is uploaded to Instagram today is vertical”. And as even slightly savvy Instagram users know, portrait-orientation imagery tends to garner the most engagement – something that’s irked photographers in the past.