Samsung introduces new flagships at the beginning of every year, with the Galaxy S25 series being the latest. The phones bring minor improvements over their predecessors, such as a processor upgrade,

Whether its downgrades to the S Pen, minimal extra hardware, or software that could easily come to older phones in the near future, the Galaxy S25 Ultra doesn’t really seem to have a unique selling point. Worse still the rounded design means that it’s lost its visual distinctiveness compared to other phones.

The S25 Ultra still has an S Pen, but Samsung removed Bluetooth features that allowed you to use the stylus like a magic wand. Samsung says few people used those features, and on balance, it’s no great loss. But it’s the principle more than anything that stings.