Coca-Cola Co. moves North America media business from WPP to Publicis
Coca-Cola Co. has shifted its North America media account from WPP to rival Publicis Groupe following a closed review, Ad Age has learned. Ewan Larkin covers ad agencies, including new business, executive moves, trends and more. He previously covered corporate communications and public relations agencies as a reporter at PRWeek.
Coca-Cola is said to be eyeing a new N. American ad partner instead of WPP
Coca-Cola (NYSE:KO) is considering a new advertising partner for North America instead of its existing media account holder WPP (NYSE:WPP), Digiday reported Friday, citing three sources. The report said Publicis Groupe (OTCQX:PUBGY) is the frontrunner to handle Coke's media account in North America,
Publicis scoops Coca-Cola media in North America
Publicis Groupe has won The Coca-Cola Company's US and Canada media account from incumbent WPP following a closed review. According to Comvergence, Coca-Cola’s US media spend was $785 million (£607m) in 2024, up from $610 million (£471m) in 2023.
WPP loses, Publicis wins Coca-Cola media work in North America, FT reports
WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three people familiar with the deal.
Outraged fans call out Coca-Cola after noticing glaring issue with new ad: 'How ... lazy can one of the biggest companies in the world be?'
There are also significant impacts on electricity and water. AI energy demand across the globe will be greater than the ...
Sportskeeda3d
NJZ's new Coca-Cola ad sparks buzz about a possible world tour
On March 11, a new Coca-Cola ad featuring NJZ (NewJeans) sparked speculation about a potential world tour. Fans have been analyzing various elements in the commercial, linking them to a possible ...
Marketing Dive4d
What Coca-Cola has learned on its generative AI journey so far
Pratik Thakar, head of generative AI for The Coca-Cola Company, explains how the beverage giant is applying the tech ...
Cola summer ad war: PepsiCo pokes Coca-Cola with 'anytime' over 'half time'
Cola's 'half time' campaign for the ICC Champions Trophy 2025, PepsiCo came out with a full-page newspaper advertisement ...
Sportskeeda3d
"This is from their old contract with ador" — Netizens react to NewJeans' (NJZ) latest ad with Coca-Cola amidst ongoing lawsuits
On March 6, 2025, Coca-Cola posted its latest ad with NewJeans (NJZ) on its official Instagram channel, @cocacolamy. The brand also issued its official press release, where it addressed the girl ...
Devdiscourse10d
Cola Wars Rekindled: Pepsi's 'Any Time' Campaign Takes On Coca-Cola
Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...