Honoring the WTA's history, the brand now redefines the WTA's mission in order to shape its future. With the call to Rally ...

Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up ...

With a refreshed logo, a deepened brand philosophy and a unified vision across digital and broadcast, the WTA is reinforcing its position as the global leader in women’s sports and entertainment.

WTA is currently facing the heat from tennis fans after their latest logo announcement for the Indian Wells Open 2025.

The governing body of women's tennis has a new logo, but its future in women's sports will not be defined by color schemes.

The WTA has a new logo and player-focused ad campaign rolling out across its digital channels today. The WTA today revealed a remade brand identity that aims to signal a “new era” for women’s tennis.

The launch of the WTA’s new branding, featuring a rebrand and a fresh green logo for the Tour, has started to generate reactions in the tennis world. On Thursday, the WTA unveiled its new logo and ...

While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one ...

Nine-time Grand Slam doubles champion Kristina Mladenovic, 31, took to social media to share her thoughts on the WTA ‘s ...

The WTA launched a bold new direction and rebrand a few days ago, which has been endorsed by world No. 1 Aryna Sabalenka. She is also happy with the increased Saudi investment in tennis. There are a ...

The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new ...