Prada Group said it named Silvia Onofri as chief executive of its Miu Miu brand, at a time when the label is showing resilience in a challenging environment for luxury names marked by waning demand for high-end goods.

The leadership of the second most important brand of the Prada group has been vacant since September, following the exit of Benedetta Petruzzo, who moved to Christian Dior Couture. Onofri will take ov

WWD first reported that Onofri, who hails from Napapijri, was expected to join the Italian brand. The appointment is effective Feb. 26.