Publicis gets its hands on Coke's N. American media account, which was with WPP
Cola's (NYSE:KO) North American media account to French rival Publicis (OTCQX:PUBGY) following a competitive tender, according to media reports from Friday. Coke reportedly spends close to $800M every year in overall billings,
As Coca-Cola’s $700m account goes to Publicis, WPP’s media model is put to the test
WPP has been Coca-Cola’s global network partner for four years. It won the year-long pitch against Publicis in November 2021, giving the agency responsibility for the marketing of over 200 brands in five categories across 195 countries in nine territories. In total, the business is worth $4bn to WPP.
WPP loses, Publicis wins Coca-Cola media work in North America, FT reports
WPP (WPP) has lost one of its biggest North American clients for media buying and planning, Coca-Cola (KO), handing a win to French rival
Big blow for WPP as Coca-Cola media departs for Publicis
This really isn't what WPP wanted to hear. Publicis has won Coca-Cola's North American media, worth $785m blast year, fromm WPP's GroupM in a closed pitch. Coca-Cola is arguably WPP's flagship account,
Coca-Cola’s $700m account review is a timely test of WPP’s media model
WPP is hoping to fend off Publicis to retain the brief as the pitch nears a conclusion. Win or lose, the spotlight will be on GroupM.
WPP loses Coca-Cola media work in North America
Publicis — which last year overtook WPP as the largest agency in the world based on revenues — has won Coke’s media business in the US and Canada following a competitive tender, according to three people familiar with the deal.
Food Republic on MSN10h
All The Coke Products You'll Find At Costco's Food Court This Summer
The news has broken and fans across the country, all over the world really, are eagerly awaiting when Costco relaunches Coke ...
Coca-Cola Consolidated: An Under-The-Radar Bottler With Great Pricing Power
Learn why Coca-Cola Consolidated, Inc.'s strong pricing power and diverse brand portfolio signal a 24% upside potential to ...
An ingredient in Coca-Cola may be funding Sudan's war
Global trade in gum arabic centres on the African nation – and proceeds bankroll conflict between the army and paramilitary ...
Zacks.com on MSN3d
Coca-Cola Stock Trades Above 50 & 200-Day SMAs: Entry Point or Wait?
KO's strong market position and strategies fuel long-term growth, but inflation, macro risks and valuation concerns pose ...
AdExchanger16h
Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown
Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...
24/7 Wall St.1d
Here’s How Much Warren Buffett Earns In Dividends Annually From Coca-Cola
Warren Buffett, “The Oracle of Omaha” and the greatest investor of all time, has built generational wealth for himself and ...
Coca-Cola launches alcoholic drink on supermarket shelves that will be ‘massive hit’ with shoppers
COCA-COLA has just launched a brand new alcoholic drink that’s already hit supermarket shelves. Pre-mixed 330ml cans of Jack Daniel’s & Coca-Cola Cherry are now available in Tesco.
Coca-Cola Consolidated (NASDAQ:COKE) Stock Rating Upgraded by StockNews.com
Coca-Cola Consolidated (NASDAQ:COKE – Get Free Report) was upgraded by analysts at StockNews.com from a “buy” rating to a “strong-buy” rating in a note issued to investors on Tuesday. Coca-Cola ...