The streaming service Netflix says it is raising prices again with plans to-reinvest back into programming, according to the company.

Netflix is raising its prices in Canada. The streaming giant says the monthly cost of its cheapest offering — the standard plan with ads — is going up by $2 to $7.99 per month. The standard plan without ads will increase by $2.50 per month to $18.99 while the premium plan jumps $3 per month to $23.99.

Netflix announced Tuesday it will raise prices on most of its subscription tiers in the US and Canada after the streaming giant reported 19 million new subscribers in the last quarter of 2024.