At Samsung Unpacked S25, Samsung showed off an AI-curated “Now Brief” that transforms the lock screen into a daily report.

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.

Samsung finally took the wraps off its new Galaxy S25 lineup during its Unpacked event on Wednesday, providing us with our first formal look at the forthcoming Galaxy S25, S25 Plus, and S25 Ultra. Available starting on February 7th,